With increasing demand for water from growing populations, many countries are facing the hard realities of groundwater depletion, chronic drought, dried and polluted rivers, rising infrastructure costs and diminishing alternatives for further supply. This workshop will address methods of reducing demand while maintaining health and dignity. It will discuss how and where water is used, and the application of technologies and programs to make water use more efficient. It will discuss the history of demand management and how it fits into a water resources management program. Featured topics will include policies, standards and regulations, pricing, unaccounted-for water, and water uses.

Mary Ann Dickinson is the Executive Director of the California Urban Water Conservation Council where she assisted in developing 14 best management practices for water use efficiency for 294 water agencies, environmental organizations and professional firms. With 30 years experience in water conservation and water efficiency programs, Ms. Dickinson provided technical and legal support to state, regional and local governments.

Strategic Planning for Water Demand Management is a comprehensive approach to ensuring reliability in the supply and distribution system, based on accurate knowledge of demand and use of demand control techniques. This workshop will focus on procedures, methods and techniques for integration of demand management into all the processes to be carried out by water suppliers to guarantee standards of service. Water loss and unaccounted-for water are major components of any planning regime. Strategic planning should analyse cost planning and assumed risk of implementation of drought demand management measures. The workshop will review these and other methods of ensuring effective planning and demand management.

Dr. Dziegielewski is a Professor at the Department of Geography at Southern Illinois University at Carbondale, and the Executive Director of the International Water Resources Association. Dr. Dziegielewski has over 30 years experience in the field of environmental engineering and water. He has conducted training workshop and lectures on water demand management, measures for coping with drought, and integrated water resources management.

 Francisco Cubillo, is the Head of the Applied Technologies Department in Canal de Isabel II (supplying, distributing and treating water for 170 municipalities in Madrid). With more than 30 years of experience in the Management of Hydraulic Supply Resources, environment and demand management, Mr. Cubillo is also the Chairman of the Operation and Maintenance Specialist group at IWA.

Drought occurs in virtually all climate zones and can be an extremely complex problem. Drought occurs in both developing and developed countries, but affect each in markedly different ways. The purpose of this workshop will be to explore with participants the complex nature and impacts of drought. Participants will also have an opportunity to discuss case studies and examples of successful strategies for dealing with droughts, including planning and management methodologies that have been used to lessen societal vulnerability in various regions.

Dr. Wilhite is the Director of the National Drought Mitigation Center and the International Drought Information Center. He is a professor in the School of Natural Resources at the University of Nebraska-Lincoln, where he has been on the faculty since 1977. His research centers on drought management and preparedness, the policy implications of climate variability and climate change, and the effects of climate on society. He has conducted training seminars and workshops in developing and developed countries to help governments create drought plans.

This workshop will help participants to improve their ability to identify water loss. Workshop interactions will take the audience through the various steps involved in recognizing water loss, identifying its causes and determining appropriate responses. The workshop discussion will be broken down into a series of modules on subjects including water loss types, conducting water audits, analyzing data, calculating costs associated with loss, and sustainable interventions to address water loss-related problems. The workshop will include a question-and-answer session, and hands-on activities according to participant interest.

Julian Thornton has 24 years experience as an international specialist in water, sewer and general industry, including four years with a major utility. Mr. Thornton provides specialized consulting services in water loss management and leakage detection, water audits, and related areas in many locations in the world, including the United States, Canada, the United Kingdom, Africa and the Middle East. He is currently the Chair of the New Technology Subcommittee for the AWWA National Leak Detection and Water Accountability Committee. He is the author of the first book in this field entitled: Water Loss Control Manual.

This workshop will begin by developing a clear understanding of the similarities and differences among the ways in which water conservation and supply alternatives can affect a utility’s costs, rates, operations, and service reliability. In the context of that framework, the workshop will then discuss and demonstrate various approaches and modeling tools that can help water suppliers identify, estimate and compare the benefits and costs of conservation and supply options and evaluate alternative resource strategies. Hands-on exercises will help participants appreciate different approaches and determine which ones are most appropriate for their particular situation.

Gary Fiske has 25 years of experience in conservation planning and program design, resource and facility planning, utility pricing and finance, strategy development and evaluation, and economic and financial analysis. He is one of the pioneers in the application of integrated resource planning (IRP) techniques to water utilities. He has helped many water utilities make difficult conservation planning decisions, and has developed modeling tools to ease that process. He is a frequent speaker at conferences and seminars, and wrote the American Water Works Association manual entitled Integrated Resource Planning: A Balanced Approach to Water Resources Decision Making.

The practices and techniques of social marketing are powerful tools that have been used to create and sustain behavior change in social programs. Drawing from several social disciplines, social marketing is essentially a systems approach to identifying, problems and planning for and developing solutions. Social Marketing tools have recently been introduced to the water sector and in countries like Jordan, have been shown to be particularly effective in demand management. In this workshop the principles of social marketing, and the use of social science research as the fundamental tool, will be shared ,as well as case studies showing where and how they have been extensively and effectively utilized.

Dr. Smith have been working extensively in social marketing for development for over twenty years. Dr. Smith is Senior Executive Director of the Academy for Educational Development and is considered a leader and innovator in the field having worked in over 30 countries including the USA. 

This first in a series of two workshops will focus on demand forecasting using end-use data collection, analysis and modeling. End-use data collection refers to the collection of appropriate water use data. End-use analysis and modeling refers to the demand forecasting stage, relying on the collected data. Through presentations and participatory activities, participants will improve their abilities to use demand forecasting techniques as an essential element of utility planning. Participants will have an opportunity to interact with presenters, asking questions and offering feedback.

Professor Stuart White, Director of the Institute for Sustainable Futures at the University of Technology Sydney, and a researcher and consultant in the area of resource efficiency and community-based solutions to urban sustainability issues. Dr. White leads a research team in Sydney, Australia, which specializes in the development of water-efficiency programs and urban water end-use modeling for water utilities. He designed and implemented three of Australia’s most comprehensive water efficiency programs, in Kalgoorlie-Boulder in Western Australia, for Rous County Council on the north coast of New South Wales, and through the development of the least cost planning study for Sydney Water Corporation.

This workshop will provide an overview of successful urban demand management programs being implemented around the world. Special emphasis will be placed on programs that would be most appropriate for Jordan and other areas of the Middle East. Programs directed at improving efficiency in the selection of landscape materials and efficient irrigation practices will be included and options for implementing, marketing and evaluating each program will be reviewed. Participants will receive valuable insight into elements to include in a demand management program and how to best implement the selected activities.

Tony Gregg has 21 years of civil engineering and planning experience with federal, state and local governments in the United States. This experience includes demand and supply-side management, long-range water resources and wastewater reuse planning, policy development, and management of regulatory programs. He is currently the Manager of the Water Conservation Division at the City of Austin. Mr. Greg has assisted many water utilities in development of water conservation plans, conservations measures and ordinances.

Lara Zureikat, a landscape architect and the technical manager of Jordan National Gallery Park project. She holds a bachelor's degree in architecture from the University of Notre Dame, and a master's degree in Landscape architecture from the University of California at Berkeley.  She has designed several gardens in Jordan and has collaborated with local and international architectural firms on the design of public and commercial outdoor spaces. 

When water officials consider ways to reduce water demand, ICI conservation often gets overlooked. This workshop will focus on two areas: the technical aspects of ICI programs, and how water officials can work with ICI water users to reduce consumption. The perspective will be from that of a water official looking to implement such a program. At the same time, workshop material will contain technical and illustrative information that an industrial or commercial facility manager or engineer will find useful.

Bill Hoffman is currently Program Coordinator for ICI Water Conservation Programs for the City of Austin, USA. He has been instrumental in developing and implementing technical assistance programs for water conservation in Texas and has conducted numerous workshops to train municipal water conservation personnel in how to establish and administer their own conservation, reuse, rainwater harvesting and drought management programs. Mr. Hoffman is currently a Trustee for the American Water Works Association, Water Conservation Division.

Audits are an important tool in allowing water managers to effectively understand consumption and design management plans. The workshop discussions will cover three subject areas: 1) irrigation efficiency, definitions of conveyance efficiency and on-farm efficiency, efficiency measurement under different irrigation systems, 2) irrigation water flow measurement, from practical estimate methods to modern equipment use, and 3) auditing, including case studies. The workshop facilitators will share their experience working in the field around the world, including in the Middle East and elsewhere.

Professor Noemi Sabillón is a consultant with 17 years of experience in irrigation water reuse and related areas. Professor German N. Sabillón has 27 years experience in the field and is currently the senior agricultural and irrigation engineer for the KAFA’A project, a project implemented by the Academy for Educational Development and funded by USAID to promote irrigation water-use efficiency in Jordan. He served as the Deputy Director of the University of Utah Irrigation Center.

Cost-benefit analysis has been used for years to prioritize water conservation measures. Individual water conservation measures are considered to be cost-effective when benefits exceed costs. Once individual measures have been found to be cost-effective, they can be combined into an overall water conservation program. This workshop will help build participants’ understanding of how to prepare a cost-benefit analysis of conservation measures and to use these results to design a cost-effective conservation program. Ultimately, cost-benefit analysis can help conserve water, reduce costs and benefit end-consumers.

Thirty years of progressive experience in water resource and conservation planning; specializing in developing comprehensive plans for water utilities, utilizing cost-effectiveness analysis, evaluating water savings from completed programs, preparing water demand projections, and drought planning. Experienced in preparing over 100-water conservation planning studies for water agencies, for national and international projects. Mr. Maddaus has an M.S., Civil Engineering from Massachusetts Institute of Technology, Cambridge, MA, and is the principal and owner of Maddaus Water Management, Alamo, CA

Water audits can be a valuable tool in residential water planning. This workshop will explore residential auditing procedures, marketing, and project management. Presentations will make use of actual materials and forms used in relevant projects previously conducted in the United States, and customized to fit the Middle Eastern context. The three main topical components of the workshop – auditing procedures, marketing and project management – will each take about eight hours to complete. It is recommended that participants take part in all three sections.

Thomas Pape provides managerial, technical and marketing expertise to water service companies and agencies. Mr. Pape’s specialties include project development, project management, technical evaluations, and the development of ordinances and plumbing codes. Valerie Matis works as a regional Director at the Volt VieWtech. She has an extensive experience in residential water conservation programs and has assisted several water utilities in California.

In many countries, especially those in arid climate zones with high rates of population growth, urbanization and industrialization, water is becoming a scarce resource. Methods of treating and recycling water are increasingly recognized as one of the keys to enabling such countries to cope with their water predicament. Water recycling allows countries to make maximum use of scarce water resources, and is particularly relevant for Middle Eastern countries such as Jordan. This workshop will introduce participants to water recycling technologies and management practices that provide for sustainable recycled water use in irrigation and groundwater recharge.

Fawzi Karajeh, is currently the Chief of Water Recycling and Desalination Branch of the California Department of Water Resources. He served as the Executive Officer of the Governor’s Recycled Water Task Force formed by DWR as a result of Assembly Bill 331 (Goldberg 2001). Currently he is serving as a technical advisor to the California Desalination Task Force formed by DWR pursuant to Assembly Bill 2717 (Hertzberg 2002). He is also serving as subject expert to the 2003 California Water Plan Update. Among Dr. Karajeh’s specialties are soil and water management land and water use analyses, integrated irrigation and drainage management strategies in arid regions, design and management of irrigation and drainage systems, analysis and design of subsurface drainage systems for groundwater and other areas.

Professional communicators face the complex challenges of developing techniques and processes to manage information and distribute it in ways that support and enhance their organization’s mission, goals, policies and programs. This complexity is often most pronounced for professionals involved with water issues, who are often dealing with an extraordinary range of competing priorities. To achieve their fundamental goals it is vital to establish proactive, well-defined communication strategies that engage customers and are in alignment with their goals. This workshop will enhance participants’ abilities to be strategic, to take a wide view, to think holistically and long-term, and to focus on results achieved for resources expended.

Preeti Shridhar is a strategic advisor on marketing and communications for Seattle Public Utilities, in Seattle, USA. Shridhar has won numerous awards and received extensive coverage for clients through comprehensive, strategic communications campaigns.Ms. Shridhar has a extensive experience in development of PR and communications and marketing plans.

The workshop will present and discuss lessons learned and best practices from implementation of reforms in an attempt to achieve integrated water resources management and sustainable urban water supply services. Experiences from the region and other parts of the world as well as thematic and country cases will be shared with participants. The workshop will offer the opportunity to discuss the RWI accomplishments in 2003 and its future work program jointly with country representatives, regional organizations and donor partners. Speakers will include high-level country delegates from the Region, representatives from regional organizations as well as from external support agencies.

Presenter: World Bank

THURSDAY JUNE 3, 2004

W17: Demand Management Evaluation

Description:

This second in a series of two workshops will focus on the development, analysis and evaluation of demand management options. These include retrofitting water-efficient showers and toilets, source substitution and reuse. Once identified, the options can be compared using a least cost-planning (LCP) framework, which allows comparison of each option in terms of cost per megaliter of water provided or saved. This cost-resource analysis will allow a suite of preferred options (at the lowest unit cost) to be identified. Evaluation of demand management programs will also be covered in the workshop. It is recommended that participants take the related Workshop WO7 first.

Professor Stuart White, Director of the Institute for Sustainable Futures at the University of Technology Sydney, and a researcher and consultant in the area of resource efficiency and community-based solutions to urban sustainability issues. Dr. White leads a research team in Sydney, Australia, which specializes in the development of water-efficiency programs and urban water end-use modeling for water utilities. He designed and implemented three of Australia’s most comprehensive water efficiency programs, in Kalgoorlie-Boulder in Western Australia, for Rous County Council on the north coast of New South Wales, and through the development of the least cost planning study for Sydney Water Corporation.

This workshop will introduce participants to issues surrounding the recycling of grey water, focusing on three main topics: non-conventional water resources management, water consumption statistics, and up-to-date information on recycling of grey water. Special attention will be given to the case of Cyprus and its experience with non-conventional water resources, including desalination and recycled grey water. Methods, procedures and installation of grey water systems will be described. Workshop discussions will include the latest information in the field and applicability outside the Cypriot context will be discussed.

Dr. Chrysostomos A. Kambanellas has 38 years of experience in water resources planning and management, operation and maintenance of government water supply systems i.e. irrigation, domestic water supply and sewage schemes. Dr. Kambanellas works as the Excutive Engineer Class I at the Water Development Department in the Ministry of Agriculture, Natural resources & Environment in Cyprus. Dr. Kambanellas’ numerous publications include articles on recycling of grey water in Cyprus and on a grey-water recycling pilot project.

This workshop will explore the use of communications practices in conservation programs, focusing on the experience of San Antonio, Texas, in meeting its own water crisis. In response to a legally imposed limit on access to water from the Edwards Aquifer, San Antonio launched a conservation program that has proven very successful. This presentation will describe the communications effort that addressed the crisis by mobilizing businesses and citizens to form a San Antonio Conservation Team. Dr. Finch will work with the attendees of the workshop to discuss the ways communications methods used in San Antonio might be successfully adapted for other cultural contexts.

Dr. Finch is the Director of water conservation educational and rebate programs at the San Antonio Water System. Dr. Finch developed and managed extensive print and broadcast media efforts to communicate key issues to the public.

This workshop will focus on end uses of water and how information on water use patterns can be used to target water efficiency programs and improve system management. The workshop will be divided into five sections: an introduction to the end uses of water, data collection, data analysis, data modeling, and end-use data and water conservation. This workshop will be geared towards more technically competent participants. Basic skill with spreadsheets and numerical analysis is recommended. Participants are encouraged to bring laptop computers to the session for practice and demonstrations. All participants will receive a CD-ROM (provided by Peter Mayer) containing demo software, spreadsheets, and slide presentations from the workshop.

Peter Mayer has conducted numerous studies related to end uses of water, including a water rights study undertaken for the Colorado Department of Human Services. He has conducted extensive consultancy work and studies on submetering, allocation billing techniques, regulatory issues, water tariffs and water rights in the US. Mr. Mayer is the Vice President and Project Engineer at Aquacraft, Inc. Water Engineering and Management.

The workshop will focus on the water losses in Hydraulic networks. The workshop will be divided into eight sections: an introduction, balancing water losses in a system (IWA balance), assessing water losses, the economic level of leakage, minimizing water losses, leakage detection, sustainability of water distribution networks, and case studies. Technical papers authored by the presenter will support the workshop.

Professor Cabrera is the chair of the Water Institute of Technology, a very well known team by all the Spanish water utilities and by the Spanish Water Administration as well. Prof Cabrera has extensive experience in urban hydraulics, water supply systems and water conservation (rational use of water). Dr. Cabrera has published extensively in academic and peer-refereed journals and has been the principal investigator on several projects in the field of water resources sponsored by Spain, the EU and other European governments.